Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

[…] TV is available in 43 European territories and currently reaches more than 90 million households via its branded remote-control button and pre-installed app in Smart TV devices. www.rakuten.tv Rakuten TV is part of Rakuten Group, Inc., one of the worlds’ leading internet services companies, with a focus on e-commerce, fintech, digital content and communications. […]

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Independent study highlights why top agencies and advertisers choose Magnite to access differentiated inventory and drive performance NEW YORK – March 5, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, leads the market with 99% of CTV supply coverage and 96% of overall omnichannel supply coverage, according to the latest Jounce […]

[…] known as OTT). Video-Sharing Platforms (VSP). Apps that enable users to share videos with other users (e.g. YouTube, Dailymotion). Base: 2 ad exposures; Source: Magnite Research 2024– 2025 Content quality affects recall. Streaming TV’s high-quality content is a primary reason for extended viewing sessions—creating a highly involved audience that is open to receiving ads. […]

The study explores the impact of advertising within premium streaming content London, UK – 18th February 2025: Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled the results of its latest study, “Why Streaming TV Is a Must-Buy”, which highlights how UK audiences engage with streaming TV and the effectiveness of […]

Streaming TV’s premium content translates into positive brand opinions and purchase behavior São Paulo, Brazil – February 11, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, unveiled its latest research report “Why Streaming TV Is a Must-Buy” in Brazil. The study was conducted using audience testing in a simulated viewing experience […]

[…] Video-Sharing Platforms. Streaming TV’s premium content generates more trust and brand recognition for advertisers than ads shown within content on Video-Sharing Platforms.   Source: Magnite Research 2024– 2025 Brand Recognition Base: 1 ad exposure Strong performance translates into purchase behavior. Streaming TV’s stronger trust and brand recognition leads to purchase interest. Streaming TV viewers […]

[…] de vídeo (PCV). Aplicativos que permitem que os usuários compartilhem vídeos com outros usuários (por exemplo, YouTube, Dailymotion). Base: 2 exposições de anúncios; Fonte: Magnite Research 2024- 2025 A qualidade do conteúdo afeta a recordação. O conteúdo de alta qualidade da TV por streaming é o principal motivo para sessões de exibição prolongadas, criando […]

[…] and Red Bull TV are just a few of the first channels to arrive on the new platform, with more global and local channels launching in early 2025. Through this new partnership, advertisers will be able to programmatically access Samsung TV Plus’ premium, and growing, in-stream inventory for the first time. Gavin Buxton, Managing […]